Samsung B2B Digital Transformation

Challenge

Transform Samsung’s B2B website from a hardware-focused, product information site into a solution-centered, e-commerce enabled destination.

Role

Creative Director, Product & Experience

Solution
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  • Performed numerous stakeholder interviews and user tests to pull insights
  • Redesigned the site’s structure to focus on industry verticals and holistic solutions
  • Designed direct e-commerce capabilities into the site, to augment the existing salesperson-based channels
  • Created a product roadmap for growing e-commerce capabilities over time
Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Conducted a complete redesign and rebranding of Samsung’s B2B online presence.

Mapped out the buyer decision journey and roadmapped features based on it.
Performed competitive analysis to inform the product strategy.
Designed a new e-commerce experience for the site, focusing on key strategic differentiators.
Rolled out new designs to accommodate additional product and service offerings as they became available.
Drafted an extensive component library to guide developers and content authors.

PORTFOLIO

Pioneering the digital transformation of public town-hall meetings.

(Note: Please request a live portfolio walkthrough)

Reimagining the world’s top Board Portal, used by over 700,000 Directors and 20,000 organizations.

(Note: Please request a live portfolio walkthrough)

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence