Samsung B2B: Galaxy Note8 Campaign

Challenge

Create a B2B campaign landing experience for the Galaxy Note8 that would appeal to both IT decision makers and end users.

Role

Creative Director, Product & Experience

Solution
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  • Designed separate pages for each audience to allow for tailored content, better media targeting and more accurate performance tracking
  • Concepted three different versions of the hero animation that would illustrate the campaign tag line “Do bigger things”
  • Created the final animation using 3D modeling and 2D compositing
  • Generated more sales leads than any previous phone launch
Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

Designed layout and created animations tailored for B2B audiences
Developed two distinct pages for separate audiences: End Users and IT Decision Makers

Custom animations were created for B2B audiences
One of three animation concepts that was chosen by the client to move forward
Static storyboards were approved and provided to animation team to work from

PORTFOLIO

Samsung B2B Digital Transformation  

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Samsung B2B Galaxy Note8 Campaign Experience  

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

Comcast XFINITY xFi Smart Internet App  

Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Citi Private Bank Mobile  

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App