Samsung Wearables for Business

Challenge

Envision the possibilities for Samsung’s Wearable Technology to solve business problems, and position Samsung as the go-to provider of wearable technology solutions.

Role

Creative Director, Product & Experience

Solution
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  • Created an agency-wide, cross-country ideation process to generate ideas for a wide range of industries
  • Performed strategic research and analysis on the potential for wearable technologies within the Hospitality, Finance, and Government sectors
  • Workshopped with the client to develop wearable solution concepts for use in the hotel industry
  • Created an all-purpose website marketing experience for B2B Wearables, as well as specifically for Wearables in Healthcare

Developed strategy briefs for an agency-wide concepting exercise, then compiled and refined the best concepts, some of which are shown below.
Developed Smart Watch Healthcare concept connecting mothers of at-risk births to care-givers.
Developed Manufacturing and Construction Industry concepts alerting and protecting workers at dangerous job sites.
Concepted business solutions and go-to-market strategies for Samsung’s Wearable Technologies.
Designed the main industry/business landing page for B2B Wearables.

PORTFOLIO

Samsung B2B Digital Transformation  

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Samsung B2B Galaxy Note8 Campaign Experience  

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

Comcast XFINITY xFi Smart Internet App  

Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Citi Private Bank Mobile  

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App