Citi News for iPad

Challenge

Citi Corporate Communications was in need of a way to generate excitement around its annual report, as well the many company news stories and social causes it was supporting.

Role

Vice President, User Experience Design

Solution
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  • Developed Citi’s Annual Report iPad app, which impressed the CEO so much that he requested it be expanded into the official Citi Communications app
  • Showcases Citi’s major news and announcements within special interactive “experiences”
  • Includes news feeds of everything happening in and around Citi

Animated the intro to the app, which became the official branding for the “200 Years Citi” Campaign.
Developed user profiles and created concepts according to user needs.
Home screen showcases marquis “experiences” at the top and news at the bottom.
Quickly view news as an overlay.
Created a customized document viewer with interactive modules.

PORTFOLIO

Samsung B2B Digital Transformation  

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Samsung B2B Galaxy Note8 Campaign Experience  

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

Comcast XFINITY xFi Smart Internet App  

Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Citi Private Bank Mobile  

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App