Details Magazine Website Redesign

Challenge

Redesign Details.com to reflect the magazine’s edgy content and off-color humor that separated it from other men’s magazines.

Role

User Experience Lead

Solution
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  • Workshopped with Editor-in-Chief on strategic positioning
  • Used card-sorting methods with the editorial staff to re-organize the site
  • Mapped out a new keyword and SEO strategy
  • Added modularity to the website architecture

Designed the homepage to focus on large, image-heavy content.
Leveraged traffic analysis, content strategy and stakeholder cardsorting to determine site map.
Created library of wireframe modules, allowing for layout changes as needed.
Long-form articles are accompanied by rich photography.
Featured “man-friendly” recipes.

PORTFOLIO

Samsung B2B Digital Transformation  

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Samsung B2B Galaxy Note8 Campaign Experience  

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

Comcast XFINITY xFi Smart Internet App  

Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Citi Private Bank Mobile  

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App