Comcast XFINITY xFi Smart Internet App

Challenge

Most people don’t understand how their home internet works, yet with the average home having over 20 connected devices, managing it has become more important than ever.  We needed to created a new, cross-platform experience that would help people understand, personalize, and control their smart home devices and network.

Role

UX Design Lead

Solution
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  • Interviewed home internet users about their understanding of home networking
  • Designed the app to reduce the complexity of network setup
  • Iterated designs based on user-feedback, testing sessions, and in-home trials
  • Added easy parental controls based on user input
  • Collaborated with product and engineering teams to build the most advanced, yet feasible technology possible
Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

XFINITY xFi is a comprehensive home network management app, which is enhanced if you have an xFi-enabled home gateway.
Conducted home visits and customer interviews to determine tech understanding and social dynamic, and ran multiple prototype tests.
Produced flows, wireframes, visual designs, and comprehensive documentation to assist the engineers in development.
Each user on the network has a profile, with devices and personalizations attached.

PORTFOLIO

Samsung B2B Digital Transformation  

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Samsung B2B Galaxy Note8 Campaign Experience  

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

Comcast XFINITY xFi Smart Internet App  

Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Citi Private Bank Mobile  

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App