ShopRite Mobile App

Challenge

ShopRite’s mobile app was actually two apps that had been merged together (one for delivery, the other for in-store shopping lists), each with its own navigation and shopping list functionality.

Role

Creative Director, Product & Experience

Solution
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  • Mapped out customer journeys and their needs at each stage based on whether they shop in-store, order delivery, or arrange for in-store pickup
  • Consolidated two large hamburger menus into a single, persistent nav bar
  • Unified the shopping list, allowing users to decide at any time how they would use it (i.e. for ordering or as a checklist)
  • Used geo-fencing to identify if users were in-store, and adapted the experience accordingly

Identified key experience principles and mapped out customer journeys
Leveraged user research to drive a simple-yet-powerful shopping experience.
Created a dynamic, geo-located experience that recognizes when you are in-store vs. away

Merged two separate, legacy apps into one by streamlining their huge menus into a single, simple navigation bar
Designed a single cart that can generate a delivery order, in-store pickup order, or in-store shopping list

PORTFOLIO

Samsung B2B Digital Transformation  

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Samsung B2B Galaxy Note8 Campaign Experience  

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

Comcast XFINITY xFi Smart Internet App  

Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Citi Private Bank Mobile  

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App